Test Post Ignore it

The SEO Intelligence Agency (S.I.A.) is a small group of SEO professionals dedicated to testing SEO methods in a controlled environment and either “Busting or Confirming” each SEO variable and tactic,thereby creating a new set of “SEO Best Practices” based on science rather than theory.

How it started..

It was October,2015 at my (Dori Friend) 4thSEORockstars Summit (where the best of the best underground SEO’ers come together and share their ninja SEO tactics) and Kyle Roof took to the stage. It was a slow start as he pulled out his laptop,thanked us for having him and plugged it into the projector,but…

What happened next had all our mouths open in awe and craving for more!-

What Kyle did was simply show ushowhe tested single variables on Google and then gave us theresultsof some of these tests. (Which,by the way,had most of the SEO professionals in the room perplexed as we assumed the opposite to be true in at least 1 of his studies) Huge eye-opener!

It was SO simple yet SO powerful.It made complete sense and reminded me of the time ‘I’ was a fanatical tester and the HUGE benefit that came from that.

You see,most SEO professionals know they should be testing,but it is expensive and horribly time consuming. Thus,99% of the SEO industry gets their SEO knowledge from reading forums and articles on MOZ,and then think they ‘know’ what works,when in fact,most of the time,it doesn’t.

-

Related Post

Aug 02

Should I Link a Page to Itself? Internal Linking for SEO

In the intricate world of SEO and website navigation, every element on your page can influence user experience and search engine rankings. One question that often arises is whether it’s beneficial or even advisable to link a page to itself. Let’s dive into this query to understand the implications and click here to learn more.

Understanding Self-Referential Links

What Are Self-Referential Links?

Self-referential links occur when a webpage contains a hyperlink that points back to itself, either directly through the same URL or via a redirected link. This might happen intentionally or accidentally, and understanding its impacts is crucial for maintaining an optimal site structure.

The Pros of Linking a Page to Itself

Reinforcement of Page Relevance

  • SEO Benefit: When used sparingly, self-links can emphasize the relevance of a page regarding specific keywords, potentially aiding in SEO efforts.

Improved User Navigation

  • Anchor Texts: Self-referential links can be useful if they help users navigate a long page. For instance, returning to the top of the page or highlighting a section in a sidebar can enhance user experience.

The Cons of Linking a Page to Itself

User Confusion

  • Navigation Clutter: Links that lead users to the same page they are currently viewing can cause confusion and may lead to a poor user experience.

SEO Dilution

  • Wasted Link Equity: In SEO, each link on a page distributes some of the page’s authority to other pages. A self-referential link might waste this valuable link equity, diverting it away from other, more useful pages.

Best Practices for Self-Referential Links

Use With Clear Intent

  • Navigational Aid: Ensure that self-links serve a clear purpose, such as aiding navigation or emphasizing a section of a long article.

Avoid Overuse

  • Minimal Implementation: Use self-referential links sparingly to avoid dilution of link equity and potential negative impacts on user experience.

Ensure Clarity in Design

  • User-Friendly Interface: Clearly mark any self-referential links to avoid confusion, ensuring they contribute positively to the site’s navigability.

Alternatives to Self-Referential Links

Table of Contents

  • Navigational Tool: Instead of linking back to the same page, use a table of contents with anchored links to different sections of the page.

Footer Links

  • End-of-Page Navigation: Provide links in the footer to users to other relevant pages instead of looping them back to where they started.

Conclusion

Linking a page to itself can be useful in certain contexts, particularly when improving navigation or emphasizing specific content. However, it’s crucial to implement this practice judiciously to avoid potential pitfalls such as user confusion or SEO dilution. By adhering to best practices and considering alternative navigation methods, you can ensure that your website remains user-friendly and SEO-optimized.

Aug 07

Can Molecular Hydrogen in Water Protect against Pulmonary Hypertension?

Type caption (optional)
New research suggests administering molecular Hydrogen, an antioxidant, orally via Hydrogen water may offer therapeutic value to Pulmonary Hypertension patients.
Pulmonary hypertension (PH) is a condition caused by increased pressure in the pulmonary arteries. In advanced cases, its symptoms (shortness of breath, tiredness, chest pain) worsen and may limit all physical activity.
Many factors account for this disease.. – and the most-used therapies rely on vasodilators of several kinds. However, the traditional treatments have failed to block disease progress effectively. Thus, a search for new treatments is actively underway.
In patients with PH.. there is a significant increase in reactive oxygen species (ROS), a condition named Oxidative Stress. Their accumulation can seriously damage cells, and so treatment of PH patients with antioxidants has proven to be effective. Notably, however, high doses of nonselective antioxidants (i.e., antioxidants that can bind multiple receptors in several different places in the body) can have detrimental effects, such as inducing hemorrhage. Therefore, selective antioxidants are a safer and more efficient therapy to PH patients.
Molecular Hydrogen (H2) is a selective antioxidant because it selectively reduces two specific ROS (hydroxyl radicals and peroxynitrite), without affecting what is now described as physiological ROS (i.e., ROS that is beneficial and necessary for cells’ survival).
In cases of ischemia/reperfusion injury (a condition that generates inflammation and oxidative stress), H2 has shown protective effects by selectively binding to damaging ROS. In the study, the authors proposed to investigate whether H2 was also effective in PH treatment. The authors generated a rat model of PH by injecting monocrotaline (a toxin that induces pulmonary hypertension). Additionally, the authors evaluated two ways of administrating H2 – intraperitoneal injection and oral administration (via hydrogen water).
Findings of study The team found that when compared to the control group, H2 prevented the development of PH and reversed RV hypertrophy. Accordingly with previous studies, the therapeutic effect of H2 was related to its antioxidant (particularly by inhibiting a byproduct of the damaging ROS peroxynitrite) and anti-inflammatory activities. Additionally, both H2 delivery methods – intraperitoneal injection and oral administration — were equally effective. Although previous studies reported antioxidants could effectively reduce PH, its use in clinical therapeutics is rare.
The authors now propose that selective antioxidants is an effective treatment of PH and oral administration is an efficient vehicle for therapeutics, since they are less expensive and offer a longer-release time for the effector molecule. For more information on how to create hydrogen rich water, go here and: Talk to Leon in USA Talk to Angela in Canada Talk to Callum in UK Talk to JJ in Singapore and Malaysia Talk to Michael in Australia Talk to Leon in NZ

Aug 04

How to Improve Your Local SEO

Local SEO is important for small businesses to succeed in the locality they serve. This area of digital marketing can be simply described as marketing your brand to local leads and buyers. The concept may be very easy to grasp but in reality,local SEO is much more complicated. There are many steps to take and strategies to use to make it possible.

Here are some of the most basic techniques in improving your local SEO.

Make a Google My Business account

Optimize your Google listing,which is essentially your Business Profile. To do that,you must create a Google My Business account to associate that profile with. You have to fill out all the requested info on the account dashboard. These details will be added to your profile as it appears on the local search results,Google maps,and Google Search knowledge panel. Make sure to provide accurate information.

Get reviews from customers

Majority of online users take reviews as personal recommendations so you must pay attention to this aspect. Encourage your customers to write reviews of your business. You can do this in person after closing a sale or through email or text. Thank your customers for their reviews and respond to them politely.

Optimize for voice search

Optimize for how people speak to their devices when finding goods or services online. Voice search usually involves long-tail keywords. With this in mind,make your content more suitable for conversational tone. For instance,the use of questions starters such as who,what,and where can be integrated in your SEO content.

Create local content

It is also helps a lot if you create content relating to your locality. If there is a local event or story,for example,you can write a blog post about it. You may also produce a video featuring a local organization you support.

These are only some of the many techniques you can use to boost your local SEO. If you want to go the extra mile,there are companies offering local SEO training in Hong Kong. Whether you decide to hire an SEO company or get the job done on your own,it pays to know how local SEO works and how you can make a difference on your rankings.

For more information,visit:-