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Local SEO is important for small businesses to succeed in the locality they serve. This area of digital marketing can be simply described as marketing your brand to local leads and buyers. The concept may be very easy to grasp but in reality,local SEO is much more complicated. There are many steps to take and strategies to use to make it possible.

Here are some of the most basic techniques in improving your local SEO.

Make a Google My Business account

Optimize your Google listing,which is essentially your Business Profile. To do that,you must create a Google My Business account to associate that profile with. You have to fill out all the requested info on the account dashboard. These details will be added to your profile as it appears on the local search results,Google maps,and Google Search knowledge panel. Make sure to provide accurate information.

Get reviews from customers

Majority of online users take reviews as personal recommendations so you must pay attention to this aspect. Encourage your customers to write reviews of your business. You can do this in person after closing a sale or through email or text. Thank your customers for their reviews and respond to them politely.

Optimize for voice search

Optimize for how people speak to their devices when finding goods or services online. Voice search usually involves long-tail keywords. With this in mind,make your content more suitable for conversational tone. For instance,the use of questions starters such as who,what,and where can be integrated in your SEO content.

Create local content

It is also helps a lot if you create content relating to your locality. If there is a local event or story,for example,you can write a blog post about it. You may also produce a video featuring a local organization you support.

These are only some of the many techniques you can use to boost your local SEO. If you want to go the extra mile,there are companies offering local SEO training in Hong Kong. Whether you decide to hire an SEO company or get the job done on your own,it pays to know how local SEO works and how you can make a difference on your rankings.

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We are a part of a constantly growing world,where each step marks the advancement of technology. There was a time when one couldn’t imagine mobile phones,but now,we access almost all the information about the world on our mobile phones.

According to recent data research,around half of the internet traffic is due to mobile phones’ usage. It indeed is one’s companion for google searches,blogging,research work,and publishing,etc. It is continuously evolving,and the users are continuously increasing. This is the reason why even Google punishes you if you do not have a mobile version of your website.

Every webpage or website that you launch,you do that with the target of hitting the maximum audience. Now,as we already know that more than half of the audience will be accessing it through mobile devices,it is no less than a compulsion to keep this in mind and launch your project accordingly.

When we talk about making the website mobile-friendly,the work doesn’t end at just installing a responsive theme. It is,in fact,the beginning of the work. This article will serve as a guide to you for making your WordPress website mobile-friendly. We will be breaking it into elements through which you can scroll and make changes to your project. So,let’s explore!

1. Implement a Mobile version of the website

The screen sizes of mobile phones vary among each other and differ from the desktop screen. Hence,a website must be designed in a way that its elements reshuffle as the viewports grow and shrink. This is called responsive design. Among many other advantages,its major plus point is that it offers a hustle free branding opportunity to the developers. Using a responsive theme,you can manage different themes by just controlling one.

Now you can either design a new website with a responsive theme,you can test and see if the developer has updated functionality by adding a responsive theme to your existing website,or you can create your responsive theme using a variety of Plugins offered by WordPress.

For case one,for all the modern themes,WordPress already provides an updated version with responsive themes,so if you are just going to create a new website,you do not have to worry. Besides this,WordPress offers a range of plugins to allow you to create a responsive theme. Below are some of them. You can explore these and choose one for your website.

• WP Touch
• WordPress Mobile Pack
• JetPack
• Any Mobile Theme Switcher
• WP Mobile Edition

Also,if you will be catering to a lot of traffic,you can consider making a mobile app for your website. You can go through the WP Rest API to work on building an app.

2. Using Mobile Optimized Plugins

WordPress gives a plethora of plugins that can make your work easy. But before choosing any of those,you must make sure that it works for mobile as well.

For selecting a theme,you can first do preliminary research for it. You can read reviews,make some test runs in a local testing environment. Below are a few of the tested plugins that work well for mobiles.

• Responsive Menu
• Gravity Forms
• Contact Form 7
• Responsive Sliders

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3. Optimizing Images

Images take up most of the data on a website. Hence image optimization,especially for mobile websites is extremely necessary.

If you are still using an older version of WordPress,update it. It already comes with consideration for image optimization. Most of your work will be done just by updating WordPress. Apart from updating your version,you can do many other things for image optimization,which will increase the usability of mobile versions.

You can use Save for Web feature of Photoshop to create the smallest possible version of the image. If you do not use photoshop,you can service like TinyPNG to do the same. You can also compress the image using Plugins. Popularly used ones are WP Smush or EWWW Image Optimiser.

4. Speeding up on Mobile

Time taken while loading a page,decides the usability of the website to a great extent. Hence it is always advised to decrease the responsive time of the website and make it work fast. Over 40% of the users leave the site quickly if the page doesn’t load within three seconds.

To gain useful insights on loading websites faster,you can go through resources like Pingdom,GT Matrix. You can also consider looking into Accelerated Mobile Pages. They make your pages load quickly in Google search results. You can install this in WordPress using AMP Plugin.

5. Full-Screen Pop-Ups

Whether it is a mobile phone or a desktop screen,we all hate pop-ups. They make us go through unnecessary pages and waste our time. While it may be necessary,try to avoid making full-screen pop-ups. Even Google recommends using banners,text links,and CTAs in the content to avoid annoying pop-ups.

6. Mobile-Friendly Test and Website Administration via Mobile

After implementing the measures mentioned above,it is time to take a test run. This will work as a prototype testing for the website,and you can work where your website lacks. To make your job easy,Google has created a nifty Mobile Friendliness Testing Tool. It will test your website for all the aspects that might be encountered with mobile activity.

Now that you have managed all the frontend job,you should look back at the backend. After all,backend makes your front end work efficiently. Luckily,WordPress gives its user a gift of taking care of backend processes. WordPress backend is completely mobile responsive and it makes your website work just as well.

Summarising What We’ve Learned

Making your websites mobile-friendly will increase your reach to maximum users. It will also give you the liberty to access and manage it through mobile.

While we have gone through many aspects,updated versions,plugins,and optimization of content are the holding threads of a website. WordPress already takes care of many of the features,and thus reduces a lot of your work. Make sure you utilize the available resources to the most and enhance your website’s level with the availability of every new version.

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In the intricate world of SEO and website navigation, every element on your page can influence user experience and search engine rankings. One question that often arises is whether it’s beneficial or even advisable to link a page to itself. Let’s dive into this query to understand the implications and click here to learn more.

Understanding Self-Referential Links

What Are Self-Referential Links?

Self-referential links occur when a webpage contains a hyperlink that points back to itself, either directly through the same URL or via a redirected link. This might happen intentionally or accidentally, and understanding its impacts is crucial for maintaining an optimal site structure.

The Pros of Linking a Page to Itself

Reinforcement of Page Relevance

• SEO Benefit: When used sparingly, self-links can emphasize the relevance of a page regarding specific keywords, potentially aiding in SEO efforts.

Improved User Navigation

• Anchor Texts: Self-referential links can be useful if they help users navigate a long page. For instance, returning to the top of the page or highlighting a section in a sidebar can enhance user experience.

The Cons of Linking a Page to Itself

User Confusion

• Navigation Clutter: Links that lead users to the same page they are currently viewing can cause confusion and may lead to a poor user experience.

SEO Dilution

• Wasted Link Equity: In SEO, each link on a page distributes some of the page’s authority to other pages. A self-referential link might waste this valuable link equity, diverting it away from other, more useful pages.

Best Practices for Self-Referential Links

Use With Clear Intent

• Navigational Aid: Ensure that self-links serve a clear purpose, such as aiding navigation or emphasizing a section of a long article.

Avoid Overuse

• Minimal Implementation: Use self-referential links sparingly to avoid dilution of link equity and potential negative impacts on user experience.

Ensure Clarity in Design

• User-Friendly Interface: Clearly mark any self-referential links to avoid confusion, ensuring they contribute positively to the site’s navigability.

Alternatives to Self-Referential Links

Table of Contents

• Navigational Tool: Instead of linking back to the same page, use a table of contents with anchored links to different sections of the page.

Footer Links

• End-of-Page Navigation: Provide links in the footer to users to other relevant pages instead of looping them back to where they started.

Conclusion

Linking a page to itself can be useful in certain contexts, particularly when improving navigation or emphasizing specific content. However, it’s crucial to implement this practice judiciously to avoid potential pitfalls such as user confusion or SEO dilution. By adhering to best practices and considering alternative navigation methods, you can ensure that your website remains user-friendly and SEO-optimized.