Test Post Ignore it

The SEO Intelligence Agency (S.I.A.) is a small group of SEO professionals dedicated to testing SEO methods in a controlled environment and either “Busting or Confirming” each SEO variable and tactic,thereby creating a new set of “SEO Best Practices” based on science rather than theory.

How it started..

It was October,2015 at my (Dori Friend) 4thSEORockstars Summit (where the best of the best underground SEO’ers come together and share their ninja SEO tactics) and Kyle Roof took to the stage. It was a slow start as he pulled out his laptop,thanked us for having him and plugged it into the projector,but…

What happened next had all our mouths open in awe and craving for more!-

What Kyle did was simply show ushowhe tested single variables on Google and then gave us theresultsof some of these tests. (Which,by the way,had most of the SEO professionals in the room perplexed as we assumed the opposite to be true in at least 1 of his studies) Huge eye-opener!

It was SO simple yet SO powerful.It made complete sense and reminded me of the time ‘I’ was a fanatical tester and the HUGE benefit that came from that.

You see,most SEO professionals know they should be testing,but it is expensive and horribly time consuming. Thus,99% of the SEO industry gets their SEO knowledge from reading forums and articles on MOZ,and then think they ‘know’ what works,when in fact,most of the time,it doesn’t.

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Aug 07

Can Molecular Hydrogen in Water Protect against Pulmonary Hypertension?

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New research suggests administering molecular Hydrogen, an antioxidant, orally via Hydrogen water may offer therapeutic value to Pulmonary Hypertension patients.
Pulmonary hypertension (PH) is a condition caused by increased pressure in the pulmonary arteries. In advanced cases, its symptoms (shortness of breath, tiredness, chest pain) worsen and may limit all physical activity.
Many factors account for this disease.. – and the most-used therapies rely on vasodilators of several kinds. However, the traditional treatments have failed to block disease progress effectively. Thus, a search for new treatments is actively underway.
In patients with PH.. there is a significant increase in reactive oxygen species (ROS), a condition named Oxidative Stress. Their accumulation can seriously damage cells, and so treatment of PH patients with antioxidants has proven to be effective. Notably, however, high doses of nonselective antioxidants (i.e., antioxidants that can bind multiple receptors in several different places in the body) can have detrimental effects, such as inducing hemorrhage. Therefore, selective antioxidants are a safer and more efficient therapy to PH patients.
Molecular Hydrogen (H2) is a selective antioxidant because it selectively reduces two specific ROS (hydroxyl radicals and peroxynitrite), without affecting what is now described as physiological ROS (i.e., ROS that is beneficial and necessary for cells’ survival).
In cases of ischemia/reperfusion injury (a condition that generates inflammation and oxidative stress), H2 has shown protective effects by selectively binding to damaging ROS. In the study, the authors proposed to investigate whether H2 was also effective in PH treatment. The authors generated a rat model of PH by injecting monocrotaline (a toxin that induces pulmonary hypertension). Additionally, the authors evaluated two ways of administrating H2 – intraperitoneal injection and oral administration (via hydrogen water).
Findings of study The team found that when compared to the control group, H2 prevented the development of PH and reversed RV hypertrophy. Accordingly with previous studies, the therapeutic effect of H2 was related to its antioxidant (particularly by inhibiting a byproduct of the damaging ROS peroxynitrite) and anti-inflammatory activities. Additionally, both H2 delivery methods – intraperitoneal injection and oral administration — were equally effective. Although previous studies reported antioxidants could effectively reduce PH, its use in clinical therapeutics is rare.
The authors now propose that selective antioxidants is an effective treatment of PH and oral administration is an efficient vehicle for therapeutics, since they are less expensive and offer a longer-release time for the effector molecule. For more information on how to create hydrogen rich water, go here and: Talk to Leon in USA Talk to Angela in Canada Talk to Callum in UK Talk to JJ in Singapore and Malaysia Talk to Michael in Australia Talk to Leon in NZ

Jun 20

Letting loose the Power of StoryBrand for Effective Lead Generation

StoryBrand Lead Generation

Unleashing the Power of StoryBrand for Effective List Building

In the jampacked electronic industry, businesses constantly look for methods to attract attention and connect with their target market. One of the most efficient approaches to accomplishing this is by taking advantage of the power of StoryBrand Developed by Donald Miller, the StoryBrand structure transforms exactly how business connect with their consumers, transforming complicated messages right into clear, engaging narratives that drive lead generation.

Understanding StoryBrand.

At its core, StoryBrand is a marketing framework that makes use of the aspects of storytelling to make clear a brand name’s message. The methodology revolves around the idea that every consumer is the hero of their very own story, and the brand name ought to place itself as the guide who aids the hero get over difficulties and achieve their objectives. This approach creates an engaging narrative that reverberates with consumers, promoting a much deeper link and driving engagement.

The StoryBrand Framework

The StoryBrand framework is developed around seven key elements:

1. A Personality: The consumer is the hero of the story, not the brand name.
2. A Problem: The hero experiences a problem that they can not solve by themselves.
3. A Guide: The brand name settings itself as the overview with the knowledge and tools to assist the hero.
4. A Plan : The overview provides a clear strategy to help the hero conquer their trouble.
5. A Contact us to Activity: The guide challenges the hero to take action and adhere to the strategy.
6. Preventing Failing: The narrative highlights the negative effects of not doing something about it.
7. Accomplishing Success: The tale ends with the hero achieving their goals and settling their trouble.

By structuring your brand message around these elements, you create a clear, interesting story that talks directly to your consumer’s requirements and wishes.

Applying StoryBrand for List Building

Since we comprehend the StoryBrand framework, let’s explore how to implement it successfully to produce leads.

1. Crafting Your Brand Manuscript

The first step in using StoryBrand for lead generation is crafting your brand name script. This includes clearly defining each of the 7 components of the StoryBrand structure as they relate to your company and consumers. Your brand name manuscript ought to address the complying with inquiries:
– Who is your customer (the hero)?
– What issue are they dealing with?
– Just how does your brand name work as the overview?
– What plan do you provide to help them overcome their trouble?
– What activity do you want them to take?
– What adverse end results will they prevent by following your strategy?
– What favorable results will they attain?

2. Developing a Clear and Compelling Site

Your site is usually the first point of contact in between your brand name and prospective consumers, making it a critical device for list building. Using your brand manuscript, produce a clear and compelling site that overviews site visitors with your story. Key elements to focus on consist of:

Header: Plainly state what you supply and how it profits the customer.

Value Proposition: Describe just how your product and services resolves the consumer’s trouble.

Contact us to Activity: Consist of clear, direct phone call to action that motivate visitors to take the following action.

Transitional Contact Us To Action: Supply possibilities for visitors to engage with your brand name in smaller sized ways, such as enrolling in a newsletter or downloading a free resource.

Visuals and Testimonials: Usage pictures and endorsements to develop trust fund and credibility.

3. Leveraging Email Advertising And Marketing

Email advertising and marketing is an effective device for nurturing leads and leading them via the sales funnel. Use your brand name manuscript to craft interesting email campaigns that resonate with your audience. Focus on offering value, resolving troubles, and leading your customers towards doing something about it. Trick methods include:

– Welcome Series: Introduce brand-new subscribers to your brand name and how you can help them.

– Educational Material: Provide valuable info that aids address your audience’s issues.

– Promotional Emails: Deal unique promos or price cuts to motivate conversions.

– Story-Based Campaigns: Usage storytelling techniques to engage and mesmerize your target market.

4. Using Media

Network platforms provide an exceptional chance to reach and engage with your target audience. Use your brand script to create regular, engaging content that lines up with your narrative. Focus on structure partnerships, offering worth, and guiding your fans in the direction of acting. Reliable approaches include:

  • Narration Posts: Share stories that highlight exactly how your brand name helps customers overcome obstacles.
  • Interaction: Motivate communication and involvement through concerns, surveys, and interactive web content.
  • Visual Web Content: Usage images and video clips to capture attention and share your message.

5. Determining and Optimize

Finally, it’s necessary to determine the effectiveness of your StoryBrand list building efforts and constantly enhance your methods. Use analytics devices to track vital metrics such as website web traffic, conversion rates, e-mail open rates, and media involvement. Recognize what’s functioning and what’s not, and make data-driven modifications to enhance your results.

Final thought

The StoryBrand structure offers a powerful technique to list building by developing clear, engaging stories that reverberate with your target market. By positioning your consumer as the hero and your brand name as the guide, you can develop much deeper connections, drive interaction, and inevitably generate even more leads. Begin by crafting your brand manuscript, producing a compelling web site, leveraging email marketing, making use of media sites, and continually gauging and maximizing your initiatives. With StoryBrand, you can transform your advertising and unlock the complete capacity of your lead generation initiatives.

Aug 29

Making WordPress Mobile-Friendly

We are a part of a constantly growing world,where each step marks the advancement of technology. There was a time when one couldn’t imagine mobile phones,but now,we access almost all the information about the world on our mobile phones.

According to recent data research,around half of the internet traffic is due to mobile phones’ usage. It indeed is one’s companion for google searches,blogging,research work,and publishing,etc. It is continuously evolving,and the users are continuously increasing. This is the reason why even Google punishes you if you do not have a mobile version of your website.

Every webpage or website that you launch,you do that with the target of hitting the maximum audience. Now,as we already know that more than half of the audience will be accessing it through mobile devices,it is no less than a compulsion to keep this in mind and launch your project accordingly.

When we talk about making the website mobile-friendly,the work doesn’t end at just installing a responsive theme. It is,in fact,the beginning of the work. This article will serve as a guide to you for making your WordPress website mobile-friendly. We will be breaking it into elements through which you can scroll and make changes to your project. So,let’s explore!

1. Implement a Mobile version of the website

The screen sizes of mobile phones vary among each other and differ from the desktop screen. Hence,a website must be designed in a way that its elements reshuffle as the viewports grow and shrink. This is called responsive design. Among many other advantages,its major plus point is that it offers a hustle free branding opportunity to the developers. Using a responsive theme,you can manage different themes by just controlling one.

Now you can either design a new website with a responsive theme,you can test and see if the developer has updated functionality by adding a responsive theme to your existing website,or you can create your responsive theme using a variety of Plugins offered by WordPress.

For case one,for all the modern themes,WordPress already provides an updated version with responsive themes,so if you are just going to create a new website,you do not have to worry. Besides this,WordPress offers a range of plugins to allow you to create a responsive theme. Below are some of them. You can explore these and choose one for your website.

  • WP Touch
  • WordPress Mobile Pack
  • JetPack
  • Any Mobile Theme Switcher
  • WP Mobile Edition

Also,if you will be catering to a lot of traffic,you can consider making a mobile app for your website. You can go through the WP Rest API to work on building an app.

2. Using Mobile Optimized Plugins

WordPress gives a plethora of plugins that can make your work easy. But before choosing any of those,you must make sure that it works for mobile as well.

For selecting a theme,you can first do preliminary research for it. You can read reviews,make some test runs in a local testing environment. Below are a few of the tested plugins that work well for mobiles.

  • Responsive Menu
  • Gravity Forms
  • Contact Form 7
  • Responsive Sliders

Btw,if you are enjoying this quick read… click the link for more info on -.

3. Optimizing Images

Images take up most of the data on a website. Hence image optimization,especially for mobile websites is extremely necessary.

If you are still using an older version of WordPress,update it. It already comes with consideration for image optimization. Most of your work will be done just by updating WordPress. Apart from updating your version,you can do many other things for image optimization,which will increase the usability of mobile versions.

You can use Save for Web feature of Photoshop to create the smallest possible version of the image. If you do not use photoshop,you can service like TinyPNG to do the same. You can also compress the image using Plugins. Popularly used ones are WP Smush or EWWW Image Optimiser.

4. Speeding up on Mobile

Time taken while loading a page,decides the usability of the website to a great extent. Hence it is always advised to decrease the responsive time of the website and make it work fast. Over 40% of the users leave the site quickly if the page doesn’t load within three seconds.

To gain useful insights on loading websites faster,you can go through resources like Pingdom,GT Matrix. You can also consider looking into Accelerated Mobile Pages. They make your pages load quickly in Google search results. You can install this in WordPress using AMP Plugin.

5. Full-Screen Pop-Ups

Whether it is a mobile phone or a desktop screen,we all hate pop-ups. They make us go through unnecessary pages and waste our time. While it may be necessary,try to avoid making full-screen pop-ups. Even Google recommends using banners,text links,and CTAs in the content to avoid annoying pop-ups.

6. Mobile-Friendly Test and Website Administration via Mobile

After implementing the measures mentioned above,it is time to take a test run. This will work as a prototype testing for the website,and you can work where your website lacks. To make your job easy,Google has created a nifty Mobile Friendliness Testing Tool. It will test your website for all the aspects that might be encountered with mobile activity.

Now that you have managed all the frontend job,you should look back at the backend. After all,backend makes your front end work efficiently. Luckily,WordPress gives its user a gift of taking care of backend processes. WordPress backend is completely mobile responsive and it makes your website work just as well.

Summarising What We’ve Learned

Making your websites mobile-friendly will increase your reach to maximum users. It will also give you the liberty to access and manage it through mobile.

While we have gone through many aspects,updated versions,plugins,and optimization of content are the holding threads of a website. WordPress already takes care of many of the features,and thus reduces a lot of your work. Make sure you utilize the available resources to the most and enhance your website’s level with the availability of every new version.

This article was provided from the WordPress specialists at -. For more information about them,click the link above.